Invisible Success

We’ve all seen the rise of the presence of ‘success’ social media accounts posting pictures with quotes like “I woke up in beast mode” or “Want it? Work harder”. They go on and on about how they’re grinding all day and living this super successful life. They post pictures of flashy cars and clothes and many times, they’re also selling a guide for how to achieve an amazing (read: wealthy) lifestyle.

I think these accounts are complete bullshit. I believe the vast majority of people behind those accounts aren’t doing half the things they’re preaching, and their business model is to sell ‘success guides’ when they really have never built anything. They are literally trying to make it selling a mere idea, not actual success.

Because unfortunately, the idea of success isn’t enough. Maybe its enough to get you started, maybe even keep you motivated as I’m sure those accounts will claim is their purpose, but it’s not enough to truly achieve anything. Because building something successful takes work. And what these accounts are trying to do is glamorize the ease of that work. They’re trying to make you believe that by buying a guide and selling a couple things, you’ll be on your way to seven figures a month in no time. They’re selling ‘fast success’ like supplements companies sell ‘fast weight loss’. It’s not real.

Real success, in any arena, is slow, unglamorous, and does not follow a straight line. Sure it’s cool to say you started a company, but it’s not really cool to say that you had to spend last Friday night working late on itemizing expense reports since you’re the only employee at your new venture.

It’s frustrating.

It’s cool to say you qualified for the Olympics, but it’s not cool to give up every single weekend to training and competitions.

It’s tiring.

It’s cool to say that you’re a venture capital backed start-up, but it’s not cool to spend weeks agonizing about whether you’re going to get your next round of funding or not.

It’s stressful.

These are the parts of the journey that are way more prevalent than fancy cars. And this journey just isn’t appealing on social media.

Do me (and yourself) a favor. Look up actual successful people. Look up Bill Gates. Oprah. Richard Branson. Sarah Blakely. The Rock. Serena Williams.

These people have active social media, but they’re not posting ‘motivational quotes’ every day. They’re not posting e-guides to their success. They’re posting things that social media was intended for – snippets from their lives, thanking their fans, promoting new initiatives they’ve spearheaded, shining the spotlight on things they enjoyed, etc.

They’re not shoving how much money they make, how fancy their car is, or their expensive vacation down your throat. They worked hard to get where they are there’s no doubt about that, and from time to time they may promote a book they wrote or offer a piece of contextual advice, but their whole presence to the world isn’t defined by pushing ‘the grind’ at people. These people each have their own empires that are based in real concrete accomplishments – entertainment, software, air travel, athletics, philanthropy. They’ve become super successful by actually producing something tangible, not just by trying to sell the idea of creating something.

So the next time you’re scrolling through your feed and you come across one of those accounts, just remind yourself what the presence of an actual successful person looks like. Remember that those ‘motivational’ accounts are trying to prey on those who crave the idea of success. Remember that success does come from hard work, but it’s ok if it’s not glamorous, and remember that as long as you focus on yourself and bettering your ideas, you really can’t be doing it wrong.

A dreamy night in Crete, Greece. Greece always makes me remember to not get caught up in my own ambition – there are more important things in life than being rich.



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